We all have that moment in our lives where we’d call “a milestone” or “life changing moment” etc etc. I am lucky to have came across several of those moments. Talk about a roller coaster life? Ah well…
Art & Copy was that milestone that changed a lot of the way i looked at an advertisement be it a print ad, billboard or a tv commercial. I have to give MadMen some credit too..but Art & Copy made my head hurt for quite a while. I love advertisements, especially TVCs and it is sad to see the quality of ads in our region is …. you know what.. lets get to the topic. This jar of dots is all about ads.. and campaigns…
Take few minutes… relax and enjoy …
“The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea about where they’re going to come from tomorrow.” Hal Riney from Art & Copy
The Silence of Love:
Usually advertisements that focus on emotions rather than the benefits sought could be quite tricky in terms of reaching your objective behind the ad. Sometimes it could be quite dramatic to a point it would push the viewer away. The Silence of Love is a commercial that was developed by Ogilvy & Mather (Bangkok) and it is for an insurance company.
Was it good enough? Is it good an insurance company?
1000 horsepower : Rail Crossing Safety
In order to show the danger of crossing railroads, this ad used horses to reflect the power of a train which is equivalent to 1000 horsepower.
Awch.. wasn’t it? But did it send the message? Next time you think about crossing a railway …… think twice.
Side note: i have to admit that my heart skipped a beat when i saw the horses …
Van Cleef & Arpels:
Who doesn’t love them? All so flowery and springy … I love the fact that they are consistent in their concept no matter how many new pieces they launch. Same concept but different execution. You would know that its a Van Cleef piece even if you didn’t read the name.
Van Cleef's
Van Cleef & Arpels
Say Something Nice
It is not a commercial, however, i intended to add it here for i believe that it has a strong impact on NYC image as well as it is one of the “feel good” campaigns or more specific “an improve campaign” as they mentioned…
Say Something Nice was produced by Improv Everywhere as part of the Guggenheim Museum exhibition stillspotting nyc. This is our second collaboration in the series, the first being The Mute Button.
from the source : improveverywhere.com
If you were to stand behind the mic .. what would you say?
B.R & A.R: Nike
I always loved the before and after concepts … and this ad showing the world of soccer “before Ronaldo” and “after Ronaldo” is quite nice … the beat is good too ..
Nike … one of my fav brands.
Irish Examiner: Mental Illness:
Personally, i LOVED this ad… you look at it and you think it is a normal picture of probably a depressed man. Focus on the blue jacket the guy is wearing and you will realize that it looks like a strait jacket implying his mental illness …Simplicity is awesome.
Contagion: The Bacteria Billboard
Most of you probably might have seen this ad for it has become viral in no time. Why is that? Well.. they used real bacteria and fungi … yup.. check it out.
Movie trailers is one of the forms of “advertisements” producers spend on in order to drive people to watch their movie. Now, with this movie precisely … it drove me away from wanting to watch it. Then came this ad and as much as i LOVED their “braveness” and how unique the idea along with the execution … as much as i felt i needed to wash my hands after that (if you know what i mean). ” Creepy & wicked”
LG electronics Mini System with Voice Remover
function: You’re the lead
Buying is an experience after all isnt it?
Asos Urban Tour:
With their Fall/Winter collection campaign, ASOS decided to include digital experience into their marketing strategy. The campaign shows different trends from 7 cities: Paris, Tokyo, London, Shanghai, NewYork, LosAngeles & Berlin. Each film will showcase a street performance. If you like what they are wearing in the commercial, click on it and it will take the performer separately and details what ASOS items he is wearing.
Go to their website and check out the other cities..
Lamborghini Aventador official commercial
need i type more to this ad? It says it all.
Coca Cola 2011 Ramadan Commercial : Egypt version
Remember that commercial they had during Futoor time… maybe raising your hands up high and singing along..
There were two versions of it. One was for “all arabs” and the other was for “our egyptian friends” … don’t ask me why they had two.. but i personally loved the Egyptian wordings more.. the song is the same though….
Feeling good after this ? well this is where i shall end this post.
A Last Dot:
I came across this print Ad.. but the story behind it is …. “interesting”
the ad was inspired after former cricketer Michael Vaughan tweeted that Indian batsman VVS Laxman used Vaseline on his bat to dodge Hot Spot cricket technology. The tweet has since been making headlines, and causing much debate in India, where cricket is the country’s most revered and omnipresent sport. The Vaseline ad simply reiterates the many uses of Vaseline, with an honest and genuine stating of the obvious, ‘Mr Vaughan, in India, Vaseline is used for: dry extremities, cracked heels, elbows..”. The campaign launched with a teaser print and a reveal that was tactically placed in most key publications’ sports pages. The campaign also initiated participation through asking people to add a badge to their Facebook profile that says “Dear Mr. Vaughan, Vaseline is not used on cricket bats”.
Source:
Want to read more about ads .. you MUST follow those links
the all so famous www.adsoftheworld.com almost most of what is here. ..
my new hangout http://www.adcultures.com/ whom i took the coca cola & lamborghini ads ..
and http://creativity-online.com/ the ASOS ad and many others.
